https://process.arts.ac.uk/taxonomy/term/1419/all en https://process.arts.ac.uk/content/typographic-hierarchy <div class="field field-type-emvideo field-field-emvideo"> <div class="field-items"> <div class="field-item odd"> <a href="/content/typographic-hierarchy"><img src="http://i.vimeocdn.com/video/76986598_640.jpg" alt="See video" title="See video" width="120" height="90" /></a> </div> </div> </div> <p>Welcome to this tutorial on typographic hierarchy. We will be looking at word shape, copy analysis, syntax and semantics. Typographic hierarchy is about analysing text-based information and creating levels of importance based on the meaning of the words. The designer can determine the order in which the reader sees the information through basic typographic techniques such as changing the size, weight or position of the type. This activity is fundamental to typographic communication irrespective of choice of typeface.</p> https://process.arts.ac.uk/content/typographic-hierarchy#comments #UALbestpractice Tony Pritchard typeface typographic hierarchy Printmaking https://process.arts.ac.uk/crss/node/976 Fri, 30 Dec 2011 13:47:13 +0000 cfollows 976 at https://process.arts.ac.uk