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How to use social media: Part 1: Blogging

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Benefits of blogging for professional artists and those working in the arts - Chris Unitt from Meshed Media in conversation with Charlotte Frost. First in series of three videos co-produced by Charlotte Frost and Jared Schiller for a-n The Artists Information Company.

See here for related links and more top blogs: http://www.a-n.co.uk/knowledge_bank/article/981762/77173
See Artists talking, a-n's blog platform for visual artists: www.a-n.co.uk/artists_talking

More and more independent, unrepresented and some represented artists have their own website to showcase their work and allow an enormous potential online audience to find information about them more easily.

Websites are increasingly affordable, with many DIY design packages available to help create a simple but effective online presence.

A website can:

Increase your visibility, making you and your work easier to find
Increase your audience
Help people subscribe to an email mailing list to get regular updates on you and your work
Help sell your work, depending on the suitability of your practice
Be a useful tool for applying for opportunities by allowing you to email applications and refer to your website with a link
Help organise all the documentation of your work and provide a complete catalogue of your activity

The layout and presentation of your website should be appropriate to your practice and best represent your work within the limitations of the internet. Consider appropriate documentation of your work, backed up with information on the rest of your career:

Well-photographed images of your work, or short film clips
Installation shots of exhibitions and projects
Artist statement
Artist CV
Contact details, or details of the gallery that represents your work
Scans of press articles or reviews
A news section, with information about upcoming exhibitions and projects
An online shop or details on how people can purchase your work

Alternatively you can easily build yourself a blog. This useful guide to social media, co-produced by Charlotte Frost and Jared Schiller, introduces benefits of using a blog for artists.