Developing UAL online practice standard

This is a placeholder post for research and information currently being evaluated fro the professional online identities project, with an aim of starting a draft set of criteria that our staff and students may find useful for developing UAL online practice.

Developing UAL online practice standard areas to consider

• Web making
• Web environments: UAL and External environments (Free and Paid for)
• Social media
• Copyright
• Sharing economy
• Design process (user perspectives)
• Manage/understand cost
• Be more independent, build your own site, on a basic server, be able to move to new servers without losing web content and communities.
• Understand backend development (web servers, files, transfer protocols etc.)
• Understand security issues/implications
• Dealing with Spam, Scams, unwanted strangers endorsing you or being an unwanted online 'friend' (Trolls). 
• Look at alternatives to Facebook communities (move away from these being the primary/only communities but more secondary)
• Issues with YouTube and other social media with: adverts, marketing etc. (what are the non-proprietary alternatives?)
• Being searchable e.g. how to improve your visibility online
• Employers searching you, what do they look for?
• Importance of LinkedIn (Employees will check you out, you don’t need to spend long on this platform but having an up-to-date digital CV could help)
• Make best use of social channels, Facebook, twitter etc. (as secondary always pointing back to you online home)
• Names and identity brand copyright, how do you know what you use is ok?
• URL extensions, which ones? .com .org .co.uk .biz and how much they cost